The marketing I will do to promote your home has only one purpose – to increase awareness among potential buyers leading to in-person showings.
Once buyers reach your front door, the job of marketing is over.
Your home must now compete with other homes in two areas;
Features and Price.
If your home has more features that appeal to buyers – or your home is priced lower than comparable homes – your home will stand out as the better value.
Conversely, if your home lacks the features that potential buyers desire, your only option is to compete on price.
To be effective, your home should stand out as one of the top two to three best values in your immediate market place.

The most effective method of pricing your home is to have a professional appraisal. When you list – and close – your home with me, I’ll pay for a pre-listing appraisal by Pretoria’s most respected appraisal firm.

Benefits of having a professional appraisal:

•You receive an unbiased, third party opinion of the market value of your home by a trained professional.
•You are positioned to quickly recognize and respond to a market offer.
•You are positioned to effectively challenge a low lender’s appraisal of your home, maintaining your higher contract price. 

A lender will consider a well-known appraisers valuation – they will not consider an estimate provided by a real estate agent.

•You avoid the common practice of a real estate agent “buying your listing” by suggesting a higher price than can be achieved. Because the agent would then be reluctant to suggest a price reduction early in the marketing process, you lose valuable time during those critical first several weeks on the market.

NOTE, an estate agent is not a valuer by default. An estate agent can only provide an estimated value.

My 30 year valuation services provide a motivated valuation report to determine the market value, including comparable sales for the reader to see how much and where the comparable properties are situated. The sales, date of sales and selling prices in the immediate area will also be documented.

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My clients are estate agents, buyers, sellers and property investors.

Residential fee structure R3 500 – R5 000   depending on size and value for a motivated valuation report.

Properties above the R7 000 000 price bracket – fee to be negotiated.

When a property is advertised, it is extremely important that the price it is advertised for the first time is a realistic price (market related price).

If this is not the case, your house will be in the market for months and if the owner then decides to bring the price down to the market value, potential purchasers that were already browsing properties for a 3 months + period, may think something is wrong with the house because it is advertised for so long and you may lose out on a potential sale.

I guarantee the fact that I personally will inspect the property and do the market research. I do NOT give the job away to an unqualified trainee and just sign off the report. I guarantee my personal services and cater for the market where a seller or purchaser wants to have a personal service and direct communication.

A computer assistant valuation or desktop valuation is not accurate. This is only an estimated value. It is impossible to determine a correct value if a physical inspection internally is not conducted. More and more valuations are done on this method by Financial Institutions. In the past massive amounts have been written off due to this practice, and my prediction is, it will happen again if this practice became main stream.

I can also assist in building plans or to verify if all plans are approved and to amend if needed.

I am catering for the client that wants a market related valuation based on facts that are included in the motivated valuation report.

A second phase is in process to be implemented on a national basis to contract qualified valuers for valuations. These would include all types of properties.